Ritroveria Tredici was created in Giubiasco with the aim of offering something different from a conventional bar or restaurant. The client was not simply looking for a logo, but for an identity capable of communicating a clear idea: an informal and welcoming place designed for people to spend time together.
The project began with this concept. Before developing the visual identity, we defined the venue’s positioning and created a distinctive, recognisable concept. This process also led to the term “Ritroveria”, which became a central part of the project and the foundation for the entire visual identity.
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Giving a clear identity to an unconventional concept. The venue did not want to be labelled simply as a bar or restaurant. Its positioning therefore had to be developed from the ground up, avoiding generic definitions that would fail to set it apart.
Creating a name with a practical purpose. The term “Ritroveria” was not intended to be creative for its own sake. It needed to work in everyday communications, be immediately understandable and, at the same time, differentiate the venue within the local market.
Translating the concept into a consistent visual identity. Once the positioning had been defined, the logo needed to express it clearly and without unnecessary complexity. The challenge was to avoid creating something too abstract or difficult to apply in the venue’s day-to-day communications.
The project led to the creation of a complete identity in which the name and visual design work together to communicate the venue’s concept clearly.
The term “Ritroveria” gives Tredici a distinctive position, moving beyond rigid categories and creating a more open and contemporary image. The logo, based on a clean and elegant style, ensures visual consistency and can be applied easily across signage, printed materials and communications.
Ritroveria Tredici now presents itself as a clearly defined and recognisable venue, capable of communicating its identity and character from the very first interaction.
