Core Mio is an authentic Neapolitan pizzeria with two locations in and around Aargau, in Aarau and Olten. Traditional Neapolitan pizza, fresh and carefully selected ingredients, and a warm, family-friendly atmosphere have won over the local community and earned the restaurant recognition in the 50 Top Pizza guide. As its name suggests, Core Mio puts heart into everything it does, making quality and hospitality the hallmarks of its identity. Every detail, from preparing the dough to serving guests at the table, contributes to creating an authentic and recognisable experience.
The collaboration with M cube began on site, quite literally. At first, we travelled to the two restaurants in Aarau and Olten to produce photography and video content showcasing the dishes, the pizza and daily life inside the venues. Over time, the relationship developed, and today we manage Core Mio’s entire social media presence, including campaigns designed to expand its reach and encourage more people to visit its restaurants. The work therefore evolved from individual content productions into an ongoing partnership built on a detailed understanding of the brand, its audience and the dynamics of both locations.
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Making people hungry through a screen. Food content only works when it is produced well. Every photograph and video needed to convey the freshness of authentic Neapolitan pizza and the character of the dishes, transforming the restaurant’s real quality into imagery capable of attracting and persuading potential customers. Lighting, composition and pacing were carefully considered to highlight ingredients, textures and preparation techniques without making the final result feel artificial.
Presenting two restaurants through one identity. Aarau and Olten are two separate locations serving different local audiences, but Core Mio is one brand. The communications needed to bring both restaurants together, giving each location the right visibility without compromising the consistency of the overall story. Every piece of content had to be immediately recognisable as part of the same brand while still leaving room for the individual character and atmosphere of each restaurant.
Standing out in a crowded market. The local hospitality sector is highly competitive, and social media feeds are full of similar content. Attracting attention and building genuine reach required a focused strategy rather than appealing visuals alone. It was essential to alternate formats, messages and campaigns while maintaining a consistent and instantly recognisable presence.
Moving from content production to complete management. As the collaboration developed, M cube’s role also evolved, moving from photography and video production to overseeing the entire social media presence through ongoing planning, publishing and campaign management. This transition required a broader strategic view capable of coordinating organic content, promotions and commercial objectives.
The production work gave Core Mio a high-quality library of photography and video content, created directly inside the restaurants in Aarau and Olten. The material presents the pizza, dishes and atmosphere of both venues in an authentic and appetising way. This content library allows the restaurant to communicate more consistently throughout the year and adapt its communications to new menu items, special occasions and seasonal moments.
As the partnership grew, M cube took over the complete management of Core Mio’s social media channels, from content planning and publishing to campaigns designed to increase reach. The result is a consistent and recognisable presence, an engaged community and measurable growth in visibility across both locations, with one clear objective: turning online attention into real customers at the restaurants.
A project that demonstrates how a partnership can evolve over time, beginning with content production and developing into complete social media management, while maintaining the same objective throughout: encouraging more people to discover Core Mio, experience its restaurants and choose to return.
