Gruppo Bisbino is deeply rooted in Ticino and is known for products such as Gin Bisbino, Amaro Generoso and Birra Matta. Although the quality of its products was already well established, the brand’s visual communications did not fully reflect their value or market positioning. Its imagery and content needed to be updated to make them more contemporary, consistent and suitable for use across multiple channels.
The project was developed around this objective: to create photography and video content capable of presenting the products authentically while preserving their connection to the region. The aim was not simply to produce visually appealing material, but to build a strong visual foundation for the brand’s marketing strategy. The content was designed for use both on the website, improving its overall impact, and across social media, with particular attention to key seasonal periods such as Christmas.
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Representing the region without relying on clichés. One of the most delicate aspects was translating the brand’s connection to Ticino into effective imagery. The risk was using elements that felt too predictable or lacked distinction. Locations and settings were therefore selected carefully, combining environments that reflected the brand with strong visual appeal.
Presenting different products through one consistent identity. Gin, amaro and beer have different characteristics and consumption occasions. Each product required its own dedicated content while maintaining an overall visual consistency that made the Bisbino brand immediately recognisable.
Designing content for different uses. The photography and videos needed to work effectively on both the website and social media. This influenced the technical and creative decisions throughout the project, including formats, composition, video pacing and the type of content produced.
Coordinating production and creative direction. The project involved several parties, including the client, production team and creative professionals. Maintaining a clear direction throughout every stage was essential to achieving a consistent result that could continue to deliver value over time.
The project resulted in a structured visual content system designed for ongoing use rather than as a one-off initiative.
The new imagery improved the perceived quality of the brand, making the website more consistent and visually refined. Each product was showcased through dedicated content while retaining a unified style that strengthens Gruppo Bisbino’s overall identity.
At the same time, the video production provided dynamic content suitable for social media management. The short-form videos, in particular, were designed to adapt easily to different campaigns and publishing requirements, providing greater flexibility over time.
Continuity was a key aspect of the project. The content was not created for a single campaign, but as a reusable foundation for a range of communications activities. This allows the brand to maintain a more consistent and recognisable presence across different channels.
Overall, the project enabled Gruppo Bisbino to align its visual identity with its market positioning, improving the quality of its communications without compromising the character of the brand. By combining photography and video production with a clear marketing strategy, the content became a practical and lasting communications asset.
