The Locarno-Magadino GoKart track is an outdoor circuit surrounded by the greenery of the Magadino Plain, just a short distance from the River Ticino. Its 620-metre track allows adults and children to experience the thrill of speed in complete safety, earning it Family Destination recognition from the Swiss Tourism Federation. As well as regular track days, it is a popular venue for group events, team-building activities, birthdays and corporate celebrations.
M cube has worked with GoKart Magadino since 2023 through a distinctive and flexible partnership. Several times a year, we are commissioned to produce professional content during events organised by the track and by clients using the venue, including photography, video and, when required, dedicated graphic assets. The collaboration also includes training designed to make the client more independent in its everyday communications. It is a successful partnership that combines professional support at key moments with practical skills that remain within the company.
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Capturing the speed. Go-karts are fast-moving and highly dynamic subjects. Producing photographs and videos that genuinely convey the adrenaline of the track requires a trained eye, technical expertise and the right equipment.
Working within live events. Producing content during real events means working to tight schedules and adapting to constantly changing conditions, often outdoors and in unpredictable weather, without disrupting the activities taking place.
Making the client independent. The training had a precise objective: to transfer practical photography, video and social media management skills through a limited number of half-day sessions. The track team needed a solid foundation for creating Stories and managing campaigns independently without compromising quality.
Covering two types of event. The track organises its own events while also hosting occasions for businesses and private clients. The content needed to adapt to different contexts while maintaining a consistent and recognisable professional standard.
Several times a year, M cube supports GoKart Magadino during its most important events, producing professional photography and video content as well as dedicated graphic assets when required. The content is designed both to capture the track in action and to add value to events hosted for its clients, maintaining a consistently high standard over time.
Alongside this production work, the training programme made a significant difference. Through half-day sessions focused on photography, video and social media management, the track team developed a strong foundation for handling its everyday communications independently, from live event Stories to campaigns on Meta. The result is a more self-sufficient client, capable of managing day-to-day content internally while relying on M cube when professional production is required.
A successful partnership that has continued since 2023, combining two elements that are often kept separate: professional content at key moments and practical skills that allow the client to communicate independently throughout the rest of the year.
