We help businesses grow in a competitive market by turning their goals and vision into tangible results.
We are a marketing agency based in Lugano, Ticino. We support local SMEs with their communications, digital presence and business strategy, taking a direct approach. Founded in 2022, M cube grew out of the experience of three professionals who had known each other for years and shared the same vision of marketing: practical, measurable and closely aligned with the needs of local businesses.
To help businesses across Ticino communicate with greater clarity and consistency, building a strong online presence and a brand that stands the test of time.
To support SMEs with marketing services, digital content and strategic consultancy, turning business goals into practical action and measurable results, both online and offline.
One integrated team — strategy, marketing and content — delivering straightforward, effective solutions without unnecessary complexity or handovers.
Marco Mantegazza founded M cube after several years leading the marketing team at Hockey Club Lugano, where he helped shape and renew the club’s image, delivering clear and measurable results. Following an international consultancy role with Casinos Austria, he realised it was time to take that experience beyond the world of sport and put it to work for local businesses. M cube Sagl was established in Lugano in June 2022: a marketing agency created for SMEs across Ticino that want to grow with a clear and structured approach.
Fabio Gasparini joins the team with a background as a member of the Swiss national freestyle skiing team and ten years of experience in digital marketing. With Fabio on board, M cube strengthens its ability to develop well-structured, results-driven communication strategies, supporting small and medium-sized businesses across Ticino with an analytical and practical approach.
Tony Resta joins the team as a content creator, with a background in digital filmmaking developed in London and Milan. After several years working on video productions across both cities, he brings to M cube a strong creative vision and technical expertise spanning professional photography and directing. Tony produces photography, video and digital content, adapting the format, style and storytelling to each channel and audience, while maintaining the high visual standard that helps a brand stand out.
Sam Bassi, an Interactive Media Designer who began his professional career at Hockey Club Lugano, completes the team. Driven by a desire to develop his skills and grow professionally — while continuing his sporting career as a U21-Elit player — he chose to take on a new challenge with a team he already knew well. His arrival marks a new chapter for M cube, bringing greater focus to user experience, carefully crafted interfaces and an increasingly design-led approach to digital projects.
